- International Marketing Strategy
- Business Process Management (uitdovend)
- Strategy and Innovation Management
- Data Science

This programme is tailored for bachelor and master graduates who aim to widen their scope of international management as well as to deepen their knowledge of and capabilities in business process management, international marketing strategy or strategy and innovation management.  This programme comes down to an all encompassing, integrated and high management training that has become a must for those who wish to develop the full potential of their capabilities in a rapidly changing international business environment.  The programme does not only apply to (business)economics students but also to university graduates in non-economic subject areas, such as engineers, lawyers, psychologists... 

Students can choose between three specializations:

The specialization Data Science (DS) focuses on learning students how organizations function and have the knowledge to deal with different organizational stakeholders. The student graduates with a hybrid profile. In addition, as a Master of Management in Data Science,a student has a deep understanding of data-driven decision making. This means that a student has basic knowledge of process and data analysis to drive qualitative decision making, along with a basic set of skills to perform this type of analysis.

The specialization International Marketing Strategy (IMS) focuses on (business-to-business) marketing strategy in an international context.  Graduates gain insight in timely marketing strategies.

Complementary to a more classic consumer marketing perspective, this specialisation digs deep into marketing strategies, processes and the relationships between organizations  whether they produce high-tech products/service or not. While consumer marketing is highly visible and well developed in our Western hemisphere (e.g. due to explicit exposure and branding), marketing between organizations remains a rather unexplored area. More even than consumer marketing, this field requires an explicit international perspective.

The specialization Strategy and Innovation Management (SIM) prepares graduates to cope with the current, rapidly changing business environment by developing appropriate strategies for and managing innovation/change projects in organizations.

Complementary to a general perspective on strategy and innovation management, this specialization offers in depth knowledge in (open) innovation, innovation ecosystems, business model innovation, strategic innovation, change management, (corporate) entrepreneurship, and digital transformation strategies.

MOTIVATION LETTER

As a candidate, you submit a letter in English (3 pages max). You explain your motivation for this degree program and your achievements and competencies beyond those that can be expected given your (proven) language proficiency and degree.

LANGUAGE REQUIREMENTS
Sufficient knowledge of English is required and is to be certified by one of the below-mentioned tests.

• Cambridge C1 Advanced (CAE) certificate.
• IELTS-certificate (min. overall band score 6.5). Note that we only accept academic  IELTS-test results.
• a TOEFL-score report (internet base: score 89). Note that we only accept academic TOEFL-test results.

DIPLOMA REQUIREMENTS

Meeting the language requirements and given a positively assessed motivation letter, you are admitted …

For students with a Flemish degree
• to the master program if you hold an academic bachelor’s degree in Business Administration, Management, Business Economics, Business Engineering or equivalent.
• to the preparatory program (45 EC) if you hold an academic degree in a domain outside of economics and business management. The received degree program should have quantitative data analysis (of any kind) in the curriculum.
• to the bridging program (45 EC) if you hold a non-academic higher education degree of at least 180 EC that mainly and explicitly focuses on business (information) management. The received degree program should have quantitative data analysis (of any kind) in the curriculum.

For students with a non-Flemish degree
• Holders of a foreign academic business economics degree with a broad focus and in which a bachelor’s thesis or master’s thesis is part of the curriculum will be directly admitted to the master’s program.
• Holders of a foreign academic business economics degree with a broad focus and in which a bachelor’s thesis or master’s thesis is not part of the curriculum must follow a limited preparation program (9EC)
• Holders of a foreign academic business economics degree with a narrow focus should follow the full preparation program (54EC)
• Holders of a non-business academic degree will be reviewed on dossier and will be required to follow the full preparation program if they are admitted (54EC)

For more information about the admission and enrolment procedure: https://www.uhasselt.be/en/study/application-and-admission/application-process

PREPARATION PROGRAMME

Students aspiring to participate need sufficient background knowledge of economics, business and management and academic competences. You can acquire the necessary knowledge and competences by successfully concluding a preparation programme.

Students with an academic degree can obtain exemptions in the preparation programme. Decisions about admission and exemptions are made by the Examination Board of the programme on individual basis.

From 2024 - 2025 onwards, students can only enrol in the preparatory programme and the master's programme simultaneously if they have obtained credits or exemptions for the courses listed below from the preparatory programme:

• 3911 Quantitative Analysis
• 4685 Research Methodology and Literature Study
• 4686 Academic Writing
• 3912 Introduction to Information Systems
• 4309 Qualitative Research Methods
• 4687 Data Analytics

Certain educational and/or evaluation activities of  the courses in the study programme can take place off-campus, using digital communication and online tools. In order to participate in these off-campus activities, students should therefore have access to a laptop and a webcam. 
More detailed information on on-campus and off-campus (= online) activities, be it for education or evaluation, will be timely communicated via the digital learning platform of the programme (Blackboard/Toledo) and/or the course schedule of the programme.  

On the basis of its legitimate interest in organising blended education, Hasselt University reserves the right to record educational activities and to make them available simultaneously or subsequently to the students and teaching staff involved via the electronic learning environment for educational purposes. Students participating in these educational activities may appear in these recordings, which may be distributed within the electronic learning platform, if they come within range of the camera. At the latest at the start of the recording, the lecturer will inform the students that the educational activity is being recorded. As a rule, recordings are available for the duration of the academic year in which the student is enrolled for the programme component.

Ombuds: mevrouw Rachel Moreau

Plv. ombuds: mevrouw Wendy Vankevelaer