| Language of instruction : English |
|
Sequentiality
|
| |
|
No sequentiality
|
| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | master TEW-MAR | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical |  |
|
| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness) | - EC
| The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity) | - EC
| The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
Given the limited scope of this course, we zoom into the unique question of global marketing: should we standardize or adapt a market offering to customers across borders? And in case adaptation is required, how should this be done at the level of strategic and tactic marketing decisions?
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Presentation ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 10 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | only if pass |
|
|
|
|
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Only if pass |
|
|
|
|
|
|
|
|
| Written exam | 60 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Only if pass |
|
|
|
|
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | Partial grades remain valid. |
|
|
|
|
|
| Prerequisites |
| |
General knowledge of marketing and business strategy equivalent to at least 6 ECTS in an academic business/management programme at bachelor/undergraduate level. |
|
|
| Compulsory course material |
| |
A bundle of articles will be provided through Blackboard |
|
|
|
|
|
| 2nd Master of Business Engineering - Marketing Intelligence | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders in optimising complex business processes. (Stakeholder awareness) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national context. (Stakeholder awareness) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
Given the limited scope of this course, we zoom into the unique question of global marketing: should we standardize or adapt a market offering to customers across borders? And in case adaptation is required, how should this be done at the level of strategic and tactic marketing decisions?
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Presentation ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 10 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | only if pass |
|
|
|
|
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Only if pass |
|
|
|
|
|
|
|
|
| Written exam | 60 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Only if pass |
|
|
|
|
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | Partial grades remain valid. |
|
|
|
|
|
| Prerequisites |
| |
General knowledge of marketing and business strategy equivalent to at least 6 ECTS in an academic business/management programme at bachelor/undergraduate level. |
|
|
| Compulsory course material |
| |
A bundle of articles will be provided through Blackboard |
|
|
|
|
|
1 examination regulations art.1.3, section 4. |
| 2 examination regulations art.4.7, section 2. |
3 examination regulations art.2.2, section 3.
|
| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
|