| Language of instruction : English |
| Exam contract: not possible |
|
Sequentiality
|
| |
|
No sequentiality
|
| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Bridging Programme Master of Management | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | No | Numerical |  |
| Preparation Programme Master of Management | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | No | Numerical | |
|
| |
|
|
This course takes an external (business) perspective on organisation and management. Given the learning goals the emphasis is on the understanding of:
- The external environment, industry or ecosystem, in which a firm is operating and embedded
- Customer behaviour and customer insight
- Value creation strategies
- Market positioning and business strategies of firms and business units
- Supply chains and distribution systems in which firms create value
- Innovation of products and services
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
Period 1 Credits 6,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 5 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
| Oral evaluation during teaching period | 15 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
| Written exam | 80 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
|
|
| Compulsory textbooks (bookshop) |
| |
Foundations of Marketing,Fahy and Jobber,7/e,McGraw-Hill,9781526849007,Kindle Ebook available as well |
|
|
| Previously purchased compulsory textbooks |
| |
Foundations of Marketing,Fahy and Jobber,6/e,McGraw-Hill,9781526847348,2021 |
|
|
|
|
|
| Exchange Programme Business Economics | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
|
| |
|
|
This course takes an external (business) perspective on organisation and management. Given the learning goals the emphasis is on the understanding of:
- The external environment, industry or ecosystem, in which a firm is operating and embedded
- Customer behaviour and customer insight
- Value creation strategies
- Market positioning and business strategies of firms and business units
- Supply chains and distribution systems in which firms create value
- Innovation of products and services
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
Period 1 Credits 6,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 5 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
| Oral evaluation during teaching period | 15 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
| Written exam | 80 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
|
|
| Compulsory textbooks (bookshop) |
| |
Foundations of Marketing,Fahy and Jobber,7/e,McGraw-Hill,9781526849007,Kindle Ebook available as well |
|
|
| Previously purchased compulsory textbooks |
| |
Foundations of Marketing,Fahy and Jobber,6/e,McGraw-Hill,9781526847348,2021 |
|
|
|
|
|
1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
|
| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
|