| Language of instruction: English |
| | | Exam contract: not possible |
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Change the language, year or choose another item in the dropdown list if it is available.
| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Master of Management International Marketing Strategy | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical |  |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness) | - EC
| The holder of the degree reflects on the conduct of business from an ethical and sustainability perspective. (Stakeholder awareness)
| - EC
| The holder of the degree is able to address complex management issues from a strategic and conceptual perspective by adapting and applying management paradigms in general, and in particular paradigms from their specialization. (Problem solving capacity) | - EC
| The holder of the degree is able to formulate strategic solutions to create organizational value in an international context. (Programme specific competences) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
In this course, we focus on marketing topics that are crucial for the strategy of a firm:
- Customer centricity
- The value triangle: value for customer, firm and society
- Creating Shared Value
- A service lens on value creation (service-dominant logic; service logic)
- Job-to-be-done
- Strategic/competitive advantage
- Customer Relationship Management
We use real-life cases to elaborate on each topic. Furthermore, students learn how to write a management report and give strategic advice to a company.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
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Response lecture ✔
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|
|
Small group session ✔
|
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|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Report ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | 30% Individual assignment instead of group assignment (if student didn't pass the group assignment)
70% Written closed book exam |
|
|
|
|
| Compulsory course material |
| |
The compulsory course material consists of a selection of scholarly articles and case studies. These will be posted on Blackboard. |
|
|
| Remarks |
| |
Lectures (hoorcolleges) are organized in English. Practice sessions (werkzittingen) are organized in English and Dutch. |
|
|
|
|
|
| 2nd Master of Business Engineering - Marketing Intelligence | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
| 2nd Master of Business Engineering option MI | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree reflects on the conduct of business from an ethical and sustainability perspective. (Stakeholder awareness) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
In this course, we focus on marketing topics that are crucial for the strategy of a firm:
- Customer centricity
- The value triangle: value for customer, firm and society
- Creating Shared Value
- A service lens on value creation (service-dominant logic; service logic)
- Job-to-be-done
- Strategic/competitive advantage
- Customer Relationship Management
We use real-life cases to elaborate on each topic. Furthermore, students learn how to write a management report and give strategic advice to a company.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Report ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | 30% Individual assignment instead of group assignment (if student didn't pass the group assignment)
70% Written closed book exam |
|
|
|
|
| Compulsory course material |
| |
The compulsory course material consists of a selection of scholarly articles and case studies. These will be posted on Blackboard. |
|
|
| Remarks |
| |
Lectures (hoorcolleges) are organized in English. Practice sessions (werkzittingen) are organized in English and Dutch. |
|
|
|
|
|
| master TEW-MAR | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness) | - EC
| The holder of the degree reflects on the conduct of business from an ethical and sustainability perspective. (Stakeholder awareness) | - EC
| The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity) | - EC
| The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
In this course, we focus on marketing topics that are crucial for the strategy of a firm:
- Customer centricity
- The value triangle: value for customer, firm and society
- Creating Shared Value
- A service lens on value creation (service-dominant logic; service logic)
- Job-to-be-done
- Strategic/competitive advantage
- Customer Relationship Management
We use real-life cases to elaborate on each topic. Furthermore, students learn how to write a management report and give strategic advice to a company.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Report ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | 30% Individual assignment instead of group assignment (if student didn't pass the group assignment)
70% Written closed book exam |
|
|
|
|
| Compulsory course material |
| |
The compulsory course material consists of a selection of scholarly articles and case studies. These will be posted on Blackboard. |
|
|
| Remarks |
| |
Lectures (hoorcolleges) are organized in English. Practice sessions (werkzittingen) are organized in English and Dutch. |
|
|
|
|
|
| Master Business Economics - minor Marketing | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness) | - EC
| The holder of the degree reflects on the conduct of business from an ethical and sustainability perspective. (Stakeholder awareness) | - EC
| The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity) | - EC
| The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
In this course, we focus on marketing topics that are crucial for the strategy of a firm:
- Customer centricity
- The value triangle: value for customer, firm and society
- Creating Shared Value
- A service lens on value creation (service-dominant logic; service logic)
- Job-to-be-done
- Strategic/competitive advantage
- Customer Relationship Management
We use real-life cases to elaborate on each topic. Furthermore, students learn how to write a management report and give strategic advice to a company.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Report ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | 30% Individual assignment instead of group assignment (if student didn't pass the group assignment)
70% Written closed book exam |
|
|
|
|
| Compulsory course material |
| |
The compulsory course material consists of a selection of scholarly articles and case studies. These will be posted on Blackboard. |
|
|
| Remarks |
| |
Lectures (hoorcolleges) are organized in English. Practice sessions (werkzittingen) are organized in English and Dutch. |
|
|
|
|
|
| 2nd Master of Business and Information Systems Engineering minor Marketing Intelligence | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree reflects on the conduct of business from an ethical and sustainability perspective. (Stakeholder awareness) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of business and IT problems. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
In this course, we focus on marketing topics that are crucial for the strategy of a firm:
- Customer centricity
- The value triangle: value for customer, firm and society
- Creating Shared Value
- A service lens on value creation (service-dominant logic; service logic)
- Job-to-be-done
- Strategic/competitive advantage
- Customer Relationship Management
We use real-life cases to elaborate on each topic. Furthermore, students learn how to write a management report and give strategic advice to a company.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Report ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | 30% Individual assignment instead of group assignment (if student didn't pass the group assignment)
70% Written closed book exam |
|
|
|
|
| Compulsory course material |
| |
The compulsory course material consists of a selection of scholarly articles and case studies. These will be posted on Blackboard. |
|
|
| Remarks |
| |
Lectures (hoorcolleges) are organized in English. Practice sessions (werkzittingen) are organized in English and Dutch. |
|
|
|
|
|
| Exchange Programme Business Economics | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
In this course, we focus on marketing topics that are crucial for the strategy of a firm:
- Customer centricity
- The value triangle: value for customer, firm and society
- Creating Shared Value
- A service lens on value creation (service-dominant logic; service logic)
- Job-to-be-done
- Strategic/competitive advantage
- Customer Relationship Management
We use real-life cases to elaborate on each topic. Furthermore, students learn how to write a management report and give strategic advice to a company.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Report ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | 30% Individual assignment instead of group assignment (if student didn't pass the group assignment)
70% Written closed book exam |
|
|
|
|
| Compulsory course material |
| |
The compulsory course material consists of a selection of scholarly articles and case studies. These will be posted on Blackboard. |
|
|
| Remarks |
| |
Lectures (hoorcolleges) are organized in English. Practice sessions (werkzittingen) are organized in English and Dutch. |
|
|
|
|
|
| Master of Teaching in Economics cluster marketing | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| 5.1 The educational master is a domain expert ECO: the EM can answer management questions, strategic policy questions or business economic problems using conceptual, business economic thinking frameworks or from a practice-oriented perspective in relation to the functional management domains. | - EC
| 5.3 The educational master is a domain expert ECO: the EM actively monitors evolutions in business economics sciences and practices and reflects on them from an ethical and sustainability perspective. |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
In this course, we focus on marketing topics that are crucial for the strategy of a firm:
- Customer centricity
- The value triangle: value for customer, firm and society
- Creating Shared Value
- A service lens on value creation (service-dominant logic; service logic)
- Job-to-be-done
- Strategic/competitive advantage
- Customer Relationship Management
We use real-life cases to elaborate on each topic. Furthermore, students learn how to write a management report and give strategic advice to a company.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Report ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | 30% Individual assignment instead of group assignment (if student didn't pass the group assignment)
70% Written closed book exam |
|
|
|
|
| Compulsory course material |
| |
The compulsory course material consists of a selection of scholarly articles and case studies. These will be posted on Blackboard. |
|
|
| Remarks |
| |
Lectures (hoorcolleges) are organized in English. Practice sessions (werkzittingen) are organized in English and Dutch. |
|
|
|
|
|
1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
|
| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
|