| Language of instruction : English |
| Exam contract: not possible |
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Sequentiality
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No sequentiality
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| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Master of Management International Marketing Strategy | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical |  |
| master TEW-MAR | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity) | - EC
| The holder of the degree is able to formulate strategic solutions to create organizational value in an international context. (Programme specific competences) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
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The student understands what the marketingmix means and can explain it based on a specific organisation.
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The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
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Business game ✔
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Collective feedback moment ✔
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Lecture ✔
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Self-study assignment ✔
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Small group session ✔
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Group work ✔
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Presentation ✔
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Role playing (simulation) ✔
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Period 1 Credits 3,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 50 % |
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| Oral evaluation during teaching period | 30 % |
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|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
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|
|
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
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| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
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| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
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| Master Business Economics - minor Marketing | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity) | - EC
| The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
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|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
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|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| Exchange Programme Business Economics | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| Master of Business Administration - Marketing Management | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree works in a team and displays leadership skills with a multidisciplinary approach to a business problem. (Teamwork)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally in both the language of instruction and at least one other language, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness) | - EC
| The holder of the degree applies a creative mindset to generate opportunities that create value for an organisation, society or the field of organisational and management sciences. | - EC
| The holder of the degree manages the necessary (im)material resources to provide well-sustained advice for business or civic challenges. |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| 2nd Master of Business Engineering - Marketing Intelligence | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree works in a diverse team and displays leadership skills with a multidisciplinary approach to a business problem. (Teamwork) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) | - EC
| The holder of the degree models, designs and evaluates solutions for financial and technical business problems to support decision-making at different levels in a complex context. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| Master of Teaching in Economics cluster marketing | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| 5.1 The educational master is a domain expert ECO: the EM can answer management questions, strategic policy questions or business economic problems using conceptual, business economic thinking frameworks or from a practice-oriented perspective in relation to the functional management domains. |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
|
| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
|