| Language of instruction: English |
| | | Exam contract: not possible |
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Change the language, year or choose another item in the dropdown list if it is available.
There is no data for this choice.
Change the language, year or choose another item in the dropdown list if it is available.
| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Master of Management International Marketing Strategy | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical |  |
| master TEW-MAR | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity) | - EC
| The holder of the degree is able to formulate strategic solutions to create organizational value in an international context. (Programme specific competences) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
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The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
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The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
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Business game ✔
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Collective feedback moment ✔
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Lecture ✔
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Self-study assignment ✔
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Small group session ✔
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Group work ✔
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Presentation ✔
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Role playing (simulation) ✔
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Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 50 % |
|
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|
| Oral evaluation during teaching period | 30 % |
|
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|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
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|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
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|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
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|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
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| Master Business Economics - minor Marketing | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity) | - EC
| The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
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|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
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Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
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|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
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|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
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| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
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|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
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|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| Exchange Programme Business Economics | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| Master of Business Administration - Marketing Management | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree works in a team and displays leadership skills with a multidisciplinary approach to a business problem. (Teamwork)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally in both the language of instruction and at least one other language, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness) | - EC
| The holder of the degree applies a creative mindset to generate opportunities that create value for an organisation, society or the field of organisational and management sciences. | - EC
| The holder of the degree manages the necessary (im)material resources to provide well-sustained advice for business or civic challenges. |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| 2nd Master of Business Engineering - Marketing Intelligence | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree works in a diverse team and displays leadership skills with a multidisciplinary approach to a business problem. (Teamwork) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) | - EC
| The holder of the degree models, designs and evaluates solutions for financial and technical business problems to support decision-making at different levels in a complex context. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| Master of Teaching in Economics cluster marketing | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| 5.1 The educational master is a domain expert ECO: the EM can answer management questions, strategic policy questions or business economic problems using conceptual, business economic thinking frameworks or from a practice-oriented perspective in relation to the functional management domains. |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.
|
|
The student understands what the marketingmix means and can explain it based on a specific organisation.
|
|
|
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Business game ✔
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Role playing (simulation) ✔
|
|
|
|
Semester 1 (3,00sp)
| Evaluation method | |
|
| Written evaluation during teaching period | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
|
| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
|