| Language of instruction : English |
| Exam contract: not possible |
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Sequentiality
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No sequentiality
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| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | master TEW-MAR | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical |  |
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| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness) | - EC
| The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity) | - EC
| The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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You have a sound understanding of marketing strategy, with a focus on value-based marketing and STP. You have a basic knowledge of consumer decision making. You are able to understand and interpret the outcomes of statistical analyses, including (basic) multiple regression, (basic) structural equation modelling (SEM or PLS) and the outcomes of (basic) experimental studies.
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Given the limited scope of this course, we zoom into the unique question of global marketing: should we standardize or adapt a market offering to customers across borders? And in case adaptation is required, how should this be done at the level of strategic and tactic marketing decisions?
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Lecture ✔
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Response lecture ✔
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Small group session ✔
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Case study ✔
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Presentation ✔
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Period 1 Credits 3,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 10 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | only if pass |
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| Oral evaluation during teaching period | 30 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Only if pass |
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| Written exam | 60 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Only if pass |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Explanation (English) | Partial grades remain valid. |
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| Compulsory course material |
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A bundle of articles will be provided through Blackboard |
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| 2nd Master of Business Engineering - Marketing Intelligence | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
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| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders in optimising complex business processes. (Stakeholder awareness) | - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national context. (Stakeholder awareness) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
You have a sound understanding of marketing strategy, with a focus on value-based marketing and STP. You have a basic knowledge of consumer decision making. You are able to understand and interpret the outcomes of statistical analyses, including (basic) multiple regression, (basic) structural equation modelling (SEM or PLS) and the outcomes of (basic) experimental studies.
|
|
|
|
Given the limited scope of this course, we zoom into the unique question of global marketing: should we standardize or adapt a market offering to customers across borders? And in case adaptation is required, how should this be done at the level of strategic and tactic marketing decisions?
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Presentation ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 10 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | only if pass |
|
|
|
|
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Only if pass |
|
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|
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|
| Written exam | 60 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Only if pass |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | Partial grades remain valid. |
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|
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|
| Compulsory course material |
| |
A bundle of articles will be provided through Blackboard |
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1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
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| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
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