International marketing (2142)
  
Coordinating lecturer :Prof. dr. Piet PAUWELS 
  
Co-lecturer :Prof. dr. Erin ROMAN 

Language of instruction : English
Credits: 6,0
  
Period: semester 1 (6sp)
  
2nd Chance Exam1: Yes
  
Final grade2: Numerical
 
Exam contract: not possible
Transitional curriculum
 
Sequentiality
 
   No sequentiality

Prerequisites

You have a sound understanding of marketing strategy, with a focus on value-based marketing and STP. You have a basic knowledge of consumer decision making. You are able to understand and interpret the outcomes of statistical analyses, including (basic) multiple regression, (basic) structural equation modelling (SEM or PLS) and the outcomes of (basic) experimental studies.


Content

This concerns a transition curriculum. No contact sessions are provided. The student is only required to participate in the evaluation.

marketing in a globalizing world - marketing in the internationalizing firm



the external context of marketing - marketing in an intercultural world



globalmarketing strategy - new product roll out and success across borders



international marketing tactics - solving the standardization/adaptation paradox


Organisational and teaching methods
Organisational methods  
Lecture ✔  


Evaluation

Semester 1 (6,00sp)

Evaluation method
Written exam100 %
Open-book ✔
Case study✔
Open questions✔
Use of study material during evaluation✔
Explanation (English)All non-digital printed material is allowed, including a non-scientific calculator

Second examination period

Evaluation second examination opportunity different from first examination opprt
No
 

Compulsory textbooks (bookshop)
  ,
 

Compulsory course material
 

The compulsory reader contains about 20 scientific and business articles that will be studied and are study material for the exam. The content of this reader will be communicated at the outset of the course. All articles of this reader can be retrieved as .pdf file from the electronic databases of the library or will be forwarded through the course site in Blackboard. Next to the compulsory reader, we will deal with several case studies. The case studies will be uploaded on the course site in Blackboard. No hard copy of the cases will be published.
 

Remarks
 

This concerns a transition curriculum. No contact sessions are provided. The student is only required to participate in the evaluation.


Learning outcomes
  EC = learning outcomes      DC = partial outcomes      BC = evaluation criteria  
Offered inTolerance3
Exchange Programme Business Economics J
Master of Business Administration - Marketing Management J
Master of Management International Marketing Strategy J



1   Education, Examination and Legal Position Regulations art.12.2, section 2.
2   Education, Examination and Legal Position Regulations art.15.1, section 3.
3   Education, Examination and Legal Position Regulations art.16.9, section 2.