De elektronische studiegids voor het academiejaar 2025 - 2026 is onder voorbehoud.





Business strategy (2143)

  
Coordinating lecturer :Prof. dr. Yannick BAMMENS 
  
Member of the teaching team :Mevrouw Jolien VAN DEN RUL 


Language of instruction : English


Credits: 6,0
  
Period: semester 1 (6sp)
  
2nd Chance Exam1: Yes
  
Final grade2: Numerical
 
Exam contract: not possible


 
Sequentiality
 
   No sequentiality

Prerequisites

1) Business administration: Students should have a foundation in "general business administration" (e.g., a previous course Business Management or Entrepreneurship), with knowledge of general management concepts and frameworks, as well as the main functional areas in business (e.g., accounting, finance).

2) Economics: Students should have a foundation in "general economics" (e.g., a previous course Introduction to Economics or Macro/Micro-Economics), with knowledge of general economic principles, including macro- and micro-economic concepts. They should be familiar with important economic indicators (e.g., gross domestic product, inflation) and the market mechanism of supply and demand.

3) Collaboration and communication: Students should be able to collaborate productively in diverse teams and communicate at an academic level, both orally and in writing. They should be able to convey complex ideas and analyses clearly and coherently, and to effectively work with fellow students in tasks such as case analysis and discussion.



Content

This course of 6 credits provides students with a deeper understanding of strategic analysis, strategy formulation and strategy implementation by studying commonly used concepts and frameworks from the strategic management literature and applying them to business cases as well as in a group project. The following topics are covered: strategy and the strategic management process / competitive advantage / external and internal strategic analysis / differentiation, cost leadership, and integration / the innovation process and platform approaches / vertical integration and diversification / strategic alliances, mergers, and acquisitions / globalization and internationalization / organizational design / corporate governance.



Organisational and teaching methods
Organisational methods  
Application Lecture  
Lecture  
Project  
Response lecture  
Small group session  
Teaching methods  
Case study  
Exercises  
Group work  
Presentation  


Evaluation

Period 1    Credits 6,00

Evaluation method
Oral evaluation during teaching period30 %
Transfer of partial marks within the academic year
Conditions transfer of partial marks within the academic yearpass for this component
Presentation
Written exam70 %
Transfer of partial marks within the academic year
Conditions transfer of partial marks within the academic yearpass for this component
Multiple-choice questions

Second examination period

Evaluation second examination opportunity different from first examination opprt
Yes
Explanation (English)If students fail the overall course (weighted average: 30% team presentation + 70% written exam), they have to redo the component(s) that they failed -- however, the team presentation will then be replaced with an individual written assignment.
 

Compulsory textbooks (bookshop)
 

Strategic Management, Frank T. Rothaermel, International student edition – 6th edition, McGraw Hill. ISBN: 9781266191862

 

Compulsory course material
 

Strategic Management, Frank T. Rothaermel, International student edition – 6th edition, McGraw Hill. ISBN: 9781266191862

Cases (further information will follow on BlackBoard)



Learning outcomes
Master of Management
  •  EC 
  • EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)

  •  EC 
  • EC 10: The holder of the degree integrates the perspective of intern and extern stakeholders when making decisions in an organizational context. (Stakeholder awareness)

     

  •  EC 
  • EC 11: The holder of the degree formulates proposals for the improvement of business processes in an international context, taking into account the broader societal framework in which businesses operate, including environmental factors and relevant stakeholders. (Stakeholder awareness)

     

  •  EC 
  • EC 13: The holder of the degree is able to formulate, analyze, and answer complex management issues within a VUCA world from a systems perspective, providing innovative and scientifically grounded recommendations using strategic and conceptual perspectives.

     

  •  EC 
  • EC 14: The holder of the degree is able to substantiate management proposals and organizational strategy in an evidence-based way by applying management theories and models, with specific attention to the fundamentals: managing people, projects, processes, and organizations. (Problem solving abilities)

     

  •  EC 
  • EC 15: The holder of the degree is able to formulate strategic solutions to create organizational value. (Programme specific competences)

     

  •  EC 
  • EC 16: The holder of the degree is able to make use of managerial skills to achieve societal and management objectives.(Programme specific competences)

 

  EC = learning outcomes      DC = partial outcomes      BC = evaluation criteria  
Offered inTolerance3
Master of Management kern verplicht J
Master of Management: Strategy and Innovation Management J



1   Education, Examination and Legal Position Regulations art.12.2, section 2.
2   Education, Examination and Legal Position Regulations art.15.1, section 3.
3   Education, Examination and Legal Position Regulations art.16.9, section 2.