De elektronische studiegids voor het academiejaar 2025 - 2026 is onder voorbehoud.





Introduction to Business Management (3908)
  
Coordinating lecturer :Prof. dr. Allard VAN RIEL 
  
Co-lecturer :Prof. dr. Sandra STREUKENS 
  
Member of the teaching team :Mevrouw Bieke GEPTS 
 Mevrouw Klara VROLIX 

Language of instruction : English
Credits: 6,0
  
Period: semester 1 (6sp)
  
2nd Chance Exam1: Yes
  
Final grade2: Numerical
 
Exam contract: not possible
 
Sequentiality
 
   No sequentiality

Content

This course takes an external (business) perspective on organisation and management. Given the learning goals the emphasis is on the understanding of:

  • The external environment, industry or ecosystem, including the relevant stakeholders, in which a firm is operating and embedded
  • Customer behaviour and customer insight
  • Sustainable value creation strategies
  • Market positioning and business strategies of firms and business units
  • Supply chains and distribution systems in which firms create value
  • Innovation of products and services


Organisational and teaching methods
Organisational methods  
Lecture ✔  
Self-study assignment ✔  
Small group session ✔  


Evaluation

Period 1    Credits 6,00

Evaluation method
Written evaluaton during teaching periode5 %
Transfer of partial marks within the academic year✔
Conditions transfer of partial marks within the academic yearMinimally 10/20
Homework✔
Oral evaluation during teaching period15 %
Transfer of partial marks within the academic year✔
Conditions transfer of partial marks within the academic yearMinimally 10/20
Presentation✔
Written exam80 %
Transfer of partial marks within the academic year✔
Conditions transfer of partial marks within the academic yearMinimally 10/20
Closed-book ✔
Multiple-choice questions✔
Open questions✔
Evaluation conditions (participation and/or pass)✔
Conditions The student must obtain at least tolerable grade (minimum 8/20) for each part of the evaluation to be recieve a tolerable score.
Consequences If the student does not obtain at least a tolerable score for all parts of the evaluation, the maximum obtainable grade for the course will be a 7/20.

Second examination period

Evaluation second examination opportunity different from first examination opprt
No
 

Compulsory textbooks (bookshop)
 

Textbook 1:

Foundations of Marketing, Fahy and Jobber, 7/e, McGraw-Hill

ISBN: 9781526849007

Kindle Ebook available as well
 

Previously purchased compulsory textbooks
  Foundations of Marketing,Fahy and Jobber,6/e,McGraw-Hill,9781526847348,2021


Learning outcomes
  EC = learning outcomes      DC = partial outcomes      BC = evaluation criteria  
Offered inTolerance3
Bridging Programme Master of Management N
Exchange Programme Business Economics J
Preparation Programme Master of Management N



1   Education, Examination and Legal Position Regulations art.12.2, section 2.
2   Education, Examination and Legal Position Regulations art.15.1, section 3.
3   Education, Examination and Legal Position Regulations art.16.9, section 2.