Business modelling (5069) |
Language of instruction : English |
Credits: 6,0 | | | Period: semester 1 (3sp)semester 2 (3sp) | | | 2nd Chance Exam1: No | | | Final grade2: Numerical |
| Exam contract: not possible |
Sequentiality
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No sequentiality
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Business administration: Students should have a foundation in "general business administration" (e.g., a previous course Introduction to Business Management), with knowledge of general management concepts and frameworks, as well as the main functional areas in business (e.g., accounting, finance).
Economics: Students should have a foundation in "general economics" (e.g., a previous course Introduction to Economics), with knowledge of general economic principles, including macro- and micro-economic concepts. They should be familiar with important economic indicators (e.g., gross domestic product, inflation) and the market mechanism of supply and demand.
Collaboration and communication: Students should be able to collaborate productively in diverse teams and communicate at an academic level, both orally and in writing. They should be able to convey complex ideas and analyses clearly and coherently, and to effectively work with fellow students in tasks such as case analysis and discussion.
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The objective of this 6-ECTS Business Modelling course is to provide students with a deep understanding of a critical concept in business management: the business model. A business model outlines a company’s core logic and is therefore of significant strategic importance. The course is spread over two semesters. In the first semester, students become familiar with key business modelling frameworks and apply these concepts in a group exercise, which culminates in a graded end-of-semester presentation. In the second semester, students build on these conceptual and practical foundations by working in teams to develop a business model for their own student enterprise, concluding with a graded final presentation.
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Lecture ✔
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Small group session ✔
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Period 1 Credits 3,00
Evaluation method | |
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Oral evaluation during teaching period | 100 % |
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Additional information | Individual grade can deviate from group grade due to individual subpar performance or free-rider behavior. |
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Period 2 Credits 3,00
Evaluation method | |
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Oral evaluation during teaching period | 70 % |
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Other evaluation method during teaching period | 30 % |
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Other | Individual grade for attendance and participation during class sessions. |
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Additional information | Individual grade can deviate from group grade due to individual subpar performance or free-rider behavior. |
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Compulsory textbooks (bookshop) |
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Textbook 1:
Osterwalder A. & Pigneur Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons. ISBN 9780470876411
Textbook 2:
Osterwalder A., Pigneur Y., Bernarda G., Smith, A. & Papadakos, T. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons. ISBN 9781118968055 |
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Remarks |
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You must be enrolled in this course and attend class sessions before the end of September. |
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Learning outcomes Master of Management
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- EC
| EC 02: The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| EC 11: The holder of the degree formulates proposals for the improvement of business processes in an international context, taking into account the broader societal framework in which businesses operate, including environmental factors and relevant stakeholders. (Stakeholder awareness) | - EC
| EC 13: The holder of the degree is able to formulate, analyze, and answer complex management issues within a VUCA world from a systems perspective, providing innovative and scientifically grounded recommendations using strategic and conceptual perspectives. | - EC
| EC 14: The holder of the degree is able to substantiate management proposals and organizational strategy in an evidence-based way by applying management theories and models, with specific attention to the fundamentals: managing people, projects, processes, and organizations. (Problem solving abilities) | - EC
| EC 15: The holder of the degree is able to formulate strategic solutions to create organizational value. (Programme specific competences) | - EC
| EC 16: The holder of the degree is able to make use of managerial skills to achieve societal and management objectives.(Programme specific competences) |
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| EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
Offered in | Tolerance3 |
Exchange Programme Business Economics
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J
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Master of Management kern verplicht
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J
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1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
2 Education, Examination and Legal Position Regulations art.15.1, section 3. |
3 Education, Examination and Legal Position Regulations art.16.9, section 2.
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