De elektronische studiegids voor het academiejaar 2025 - 2026 is onder voorbehoud.





Business modelling (5069)

  
Coordinating lecturer :Prof. dr. Yannick BAMMENS 


Language of instruction : English


Credits: 6,0
  
Period: semester 1 (3sp)semester 2 (3sp)
  
2nd Chance Exam1: No
  
Final grade2: Numerical
 
Exam contract: not possible


 
Sequentiality
 
   No sequentiality

Prerequisites

Business administration: Students should have a foundation in "general business administration" (e.g., a previous course Introduction to Business Management), with knowledge of general management concepts and frameworks, as well as the main functional areas in business (e.g., accounting, finance).


Economics: Students should have a foundation in "general economics" (e.g., a previous course Introduction to Economics), with knowledge of general economic principles, including macro- and micro-economic concepts. They should be familiar with important economic indicators (e.g., gross domestic product, inflation) and the market mechanism of supply and demand.


Collaboration and communication: Students should be able to collaborate productively in diverse teams and communicate at an academic level, both orally and in writing. They should be able to convey complex ideas and analyses clearly and coherently, and to effectively work with fellow students in tasks such as case analysis and discussion.



Content

The objective of this 6-ECTS Business Modelling course is to provide students with a deep understanding of a critical concept in business management: the business model. A business model outlines a company’s core logic and is therefore of significant strategic importance. The course is spread over two semesters. In the first semester, students become familiar with key business modelling frameworks and apply these concepts in a group exercise, which culminates in a graded end-of-semester presentation. In the second semester, students build on these conceptual and practical foundations by working in teams to develop a business model for their own student enterprise, concluding with a graded final presentation.



Organisational and teaching methods
Organisational methods  
Lecture  
Small group session  


Evaluation

Period 1    Credits 3,00

Evaluation method
Oral evaluation during teaching period100 %
Presentation
Additional information

Individual grade can deviate from group grade due to individual subpar
performance or free-rider behavior.


Period 2    Credits 3,00

Evaluation method
Oral evaluation during teaching period70 %
Presentation
Other evaluation method during teaching period30 %
Other Individual grade for attendance and participation during class sessions.
Additional information

Individual grade can deviate from group grade due to individual subpar
performance or free-rider behavior.


 

Compulsory textbooks (bookshop)
 

Textbook 1:

Osterwalder A. & Pigneur Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons. ISBN 9780470876411

Textbook 2:

Osterwalder A., Pigneur Y., Bernarda G., Smith, A. & Papadakos, T. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons. ISBN 9781118968055

 

Remarks
 

You must be enrolled in this course and attend class sessions before the end of September.



Learning outcomes
Master of Management
  •  EC 
  • EC 02: The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)

  •  EC 
  • EC 11: The holder of the degree formulates proposals for the improvement of business processes in an international context, taking into account the broader societal framework in which businesses operate, including environmental factors and relevant stakeholders. (Stakeholder awareness)

     

  •  EC 
  • EC 13: The holder of the degree is able to formulate, analyze, and answer complex management issues within a VUCA world from a systems perspective, providing innovative and scientifically grounded recommendations using strategic and conceptual perspectives.

     

  •  EC 
  • EC 14: The holder of the degree is able to substantiate management proposals and organizational strategy in an evidence-based way by applying management theories and models, with specific attention to the fundamentals: managing people, projects, processes, and organizations. (Problem solving abilities)

     

  •  EC 
  • EC 15: The holder of the degree is able to formulate strategic solutions to create organizational value. (Programme specific competences)

     

  •  EC 
  • EC 16: The holder of the degree is able to make use of managerial skills to achieve societal and management objectives.(Programme specific competences)

 

  EC = learning outcomes      DC = partial outcomes      BC = evaluation criteria  
Offered inTolerance3
Exchange Programme Business Economics J
Master of Management kern verplicht J



1   Education, Examination and Legal Position Regulations art.12.2, section 2.
2   Education, Examination and Legal Position Regulations art.15.1, section 3.
3   Education, Examination and Legal Position Regulations art.16.9, section 2.