Introduction to Business Management (3908) |
| Credits: 6,0 | | Study load hours: 162 | Period: semester 1 (6sp)  |
| Language of instruction: English | | Exam contract: not possible |
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This course takes an external (business) perspective on organisation and management. Given the learning goals the emphasis is on the understanding of:
- The external environment, industry or ecosystem, including the relevant stakeholders, in which a firm is operating and embedded
- Customer behaviour and customer insight
- Sustainable value creation strategies
- Market positioning and business strategies of firms and business units
- Supply chains and distribution systems in which firms create value
- Innovation of products and services
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| Compulsory textbooks (bookshop) |
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Textbook 1:
Foundations of Marketing, Fahy, Jobber and Hollensen, 8/e, McGraw-Hill
ISBN: 978-1526850638
Kindle Ebook available as well |
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Lecture ✔
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Self-study assignment ✔
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Small group session ✔
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Semester 1 (6,00sp)
| Evaluation method | |
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| Written evaluation during teaching period | 5 % |
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| Transfer of partial marks within the academic year | Yes, with condition |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Oral evaluation during teaching period | 15 % |
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| Transfer of partial marks within the academic year | Yes, with condition |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Written exam | 80 % |
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| Transfer of partial marks within the academic year | Yes, with condition |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Multiple-choice questions | ✔ |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | The student must obtain at least tolerable grade (minimum 8/20) for each part of the evaluation to be recieve a tolerable score. |
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| Consequences | If the student does not obtain at least a tolerable score for all parts of the evaluation, the maximum obtainable grade for the course will be a 7/20. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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Learning outcomes | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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| Included in these programmes | Tolerance3 |
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Y
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Bridging Programme Master of Management
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N
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Exchange Programme Business Economics
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Y
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Preparation Programme Master of Management
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N
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1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.15.1, section 3. |
3 Education, Examination and Legal Position Regulations art.16.9, section 2.
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