Experience Marketing (9729) |
| Credits: 3,0 | | Study load hours: 81 | Period: semester 2 (3sp)  |
| Language of instruction: English |
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In this course students will learn how to create experiences, taking into account all stakeholders (e.g. tourists themselves but also the residents of the area, other businesses, .. ). To achieve this, students will have to follow a series of lectures as well as perform an individual assignment.
Topics to be covered include (but are not limited to):
- Stakeholder thinking
- Experience economy
- Transformative experiences
- Creating experiences grounded in tourist typologies
- Co-creation of experiences across stakeholders
- Digital tools in experience (AR, VR, AI, ... )
- Inclusivity in tourism experiences
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Lecture ✔
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Small group session ✔
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Semester 2 (3,00sp)
| Evaluation method | |
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| Written evaluation during teaching period | 60 % |
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| Written exam | 40 % |
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| Transfer of partial marks within the academic year | Yes, with condition |
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| Conditions transfer of partial marks within the academic year | If the student passes the exam, the partial grade of the exam can be
transfered to the resit. |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | Students are required to participate in all presentations, feedback sessions and work sessions. Participation in lectures is not mandatory. |
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| Consequences |
Students who fail to participate in one or more presentations, feedback sessions or work sessions and cannot provide evidence that their absence was due to illness or unforeseen circumstances will receive an N for this course. In case of an excused absence due to illness or unforeseen circumstances, an alternative evaluation will be provided. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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Learning outcomes | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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- EC
| EC 06: The holder of the degree demonstrates the ability to exercise critical judgement, including self-reflection, within the dynamic and complex environment inherent to tourism. | - EC
| EC 09: The holder of the degree is able to interpret tourism destinations in an integrated manner across all dimensions and, based on this interpretation, develop, brand, and manage destinations as systems. | - EC
| EC 11: The holder of the degree possesses the attitudes and skills required to participate effectively in multidisciplinary and inte rnational professional teams and is able to fulfil a substantial role in organisations active in tourism or related sectors. | - EC
| EC 12: The holder of the degree contributes, individually or as part of a multidisciplinary team, to the design and implementation of innovative and sustainable tourism policies within tourism-related organisations and governmental institutions. | - EC
| EC 14: The holder of the degree communicates, reports, and presents effectively in both Dutch and English, both orally and in writing, while adhering to professional and ethical standards. |
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| Included in these programmes | Tolerance3 |
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Master in het toerisme verplicht
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Y
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1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.15.1, section 3. |
3 Education, Examination and Legal Position Regulations art.16.9, section 2.
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