Destination Marketing (9731) |
| Credits: 3,0 | | Study load hours: 81 | Period: semester 2 (3sp)  |
| Language of instruction: English |
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This course takes an ecosystems wellbeing view, and offers a comprehensive view on key aspects of managing and promoting destinations, addressing current issues such as destination development, performance measurement, sustainability, value constellations, and residents’ wellbeing.
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| Recommended reading |
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Morrison, A.M. (2023), Marketing and Managing Tourism Destinations, Routledge, 978-1032380698 |
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Lecture ✔
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Response lecture ✔
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Small group session ✔
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Case study ✔
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Discussion/debate ✔
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Presentation ✔
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Report ✔
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Semester 2 (3,00sp)
| Evaluation method | |
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| Written evaluation during teaching period | 10 % |
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| Transfer of partial marks within the academic year | Yes, no resit exam |
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| Oral evaluation during teaching period | 10 % |
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| Transfer of partial marks within the academic year | Yes, no resit exam |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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Learning outcomes | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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- EC
| EC 01: The holder of the degree possesses advanced knowledge of the tourism phenomenon and a thorough understanding of tourism development processes. | - EC
| EC 02: The holder of the degree possesses in-depth knowledge of all disciplines relevant to tourism and demonstrates insight into con temporary research within tourism sciences. | - EC
| EC 04: The holder of the degree is able to comprehend, through specialised skills, the complexity of the multidimensional tourism sy stem involving destinations, businesses, consumers, governmental institutions, and local communities, and subsequently analyse, understand, and translate this complexity into policy. | - EC
| EC 05: The holder of the degree analyses, from societal, economic, managerial, geographical, and environmental perspectives, the impact of tourism across different spatial scales in both public and private contexts. | - EC
| EC 08: The holder of the degree understands the various factors driving global tourism dynamics and is able to develop innovative future perspectives and appropriate solutions in an original and creative manner. | - EC
| EC 09: The holder of the degree is able to interpret tourism destinations in an integrated manner across all dimensions and, based on this interpretation, develop, brand, and manage destinations as systems. | - EC
| EC 10: The holder of the degree independently evaluates the moral and ethical issues associated with tourism, links these to sustainable tourism development, and integrates them into sustainability strategies for tourism enterprises or organisations. | - EC
| EC 12: The holder of the degree contributes, individually or as part of a multidisciplinary team, to the design and implementation of innovative and sustainable tourism policies within tourism-related organisations and governmental institutions. | - EC
| EC 13: The holder of the degree is able to formulate well-argued positions, defend them orally before peers and experts, and communicate effectively in writing to the broader public. | - EC
| EC 14: The holder of the degree communicates, reports, and presents effectively in both Dutch and English, both orally and in writing, while adhering to professional and ethical standards. | - EC
| EC 17: The holder of the degree possesses broad-based knowledge and skills applicable to a wide range of issues relevant to tourism research. |
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| Included in these programmes | Tolerance3 |
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Y
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1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.15.1, section 3. |
3 Education, Examination and Legal Position Regulations art.16.9, section 2.
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