| Language of instruction : English |
| Exam contract: not possible |
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Sequentiality
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No sequentiality
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| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Master of Management International Marketing Strategy | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical |  |
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| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree works in a diverse team and displays leadership skills with a view to a multidisciplinary approach to management problems. (Teamwork)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree shows autonomy in conducting a literature review. (Research skills)
| - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness) | - EC
| The holder of the degree formulates proposals for the improvement of business processes in an international context. (Stakeholder awareness) | - EC
| The holder of the degree is able to address complex management issues from a strategic and conceptual perspective by adapting and applying management paradigms in general, and in particular paradigms from their specialization. (Problem solving capacity) | - EC
| The holder of the degree is able to substantiate the strategic policy choices of an organization in an evidence-based way by applying management theories in general, and in particular theories from their specialization. (Problem solving abilities) | - EC
| The holder of the degree is able to formulate strategic solutions to create organizational value in an international context. (Programme specific competences) | - EC
| The holder of the degree is able to make optimal use of cultural and disciplinary heterogeneity in work teams. (Programme specific competences) |
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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You have a sound understanding of marketing strategy, with a focus on value-based marketing and STP. You have a basic knowledge of consumer decision making. You are able to understand and interpret the outcomes of statistical analyses, including (basic) multiple regression, (basic) structural equation modelling (SEM or PLS) and the outcomes of (basic) experimental studies.
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marketing in a globalizing world - marketing in the internationalizing firm
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the external context of marketing - marketing in an intercultural world
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global marketing strategy - new product roll out and success across borders
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international marketing tactics - solving the standardization/adaptation paradox
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Lecture ✔
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Response lecture ✔
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Small group session ✔
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Case study ✔
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Group work ✔
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Presentation ✔
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Report ✔
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Period 1 Credits 6,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 10 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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| Other evaluation method during teaching period | 30 % |
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| Other | Overall evaluation of the group assignments on the basis of an oral in-class presentation and a related paper/handout of this presentation. Transfer of partial marks only when the student obtained at least a pass grade. |
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| Transfer of partial marks within the academic year | ✔ |
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| Written exam | 60 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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| Use of study material during evaluation | ✔ |
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| Explanation (English) | All non-digital printed material is allowed, including a non-scientific calculator |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Explanation (English) | The written exam for 60% is comparable to the exam of the first exam chance. In case you have to redo the 40% assignments, an individual paper assignment will be formulated. |
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| Compulsory course material |
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The compulsory reader contains about 20 scientific and business articles that will be studied and are study material for the exam. The content of this reader will be communicated at the outset of the course. All articles of this reader can be retrieved as .pdf file from the electronic databases of the library or will be forwarded through the course site in Blackboard. Next to the compulsory reader, we will deal with several case studies. The case studies will be uploaded on the course site in Blackboard. No hard copy of the cases will be published. |
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| Exchange Programme Business Economics | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
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You have a sound understanding of marketing strategy, with a focus on value-based marketing and STP. You have a basic knowledge of consumer decision making. You are able to understand and interpret the outcomes of statistical analyses, including (basic) multiple regression, (basic) structural equation modelling (SEM or PLS) and the outcomes of (basic) experimental studies.
|
|
|
|
marketing in a globalizing world - marketing in the internationalizing firm
|
|
the external context of marketing - marketing in an intercultural world
|
|
global marketing strategy - new product roll out and success across borders
|
|
international marketing tactics - solving the standardization/adaptation paradox
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Report ✔
|
|
|
|
Period 1 Credits 6,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 10 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
| Other evaluation method during teaching period | 30 % |
|
| Other | Overall evaluation of the group assignments on the basis of an oral in-class presentation and a related paper/handout of this presentation. Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
| Transfer of partial marks within the academic year | ✔ |
|
|
|
|
|
| Written exam | 60 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Use of study material during evaluation | ✔ |
|
| Explanation (English) | All non-digital printed material is allowed, including a non-scientific calculator |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The written exam for 60% is comparable to the exam of the first exam chance. In case you have to redo the 40% assignments, an individual paper assignment will be formulated. |
|
|
|
|
|
| Compulsory course material |
| |
The compulsory reader contains about 20 scientific and business articles that will be studied and are study material for the exam. The content of this reader will be communicated at the outset of the course. All articles of this reader can be retrieved as .pdf file from the electronic databases of the library or will be forwarded through the course site in Blackboard. Next to the compulsory reader, we will deal with several case studies. The case studies will be uploaded on the course site in Blackboard. No hard copy of the cases will be published. |
|
|
|
|
|
| Master of Business Administration - Marketing Management | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally in both the language of instruction and at least one other language, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness)
| - EC
| The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness) | - EC
| The holder of the degree is able to apply in-depth academic insights from organisational and management sciences and relevant supporting and/or related disciplines in the analysis of such concrete questions of business management and formulate recommendations. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
You have a sound understanding of marketing strategy, with a focus on value-based marketing and STP. You have a basic knowledge of consumer decision making. You are able to understand and interpret the outcomes of statistical analyses, including (basic) multiple regression, (basic) structural equation modelling (SEM or PLS) and the outcomes of (basic) experimental studies.
|
|
|
|
marketing in a globalizing world - marketing in the internationalizing firm
|
|
the external context of marketing - marketing in an intercultural world
|
|
global marketing strategy - new product roll out and success across borders
|
|
international marketing tactics - solving the standardization/adaptation paradox
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Response lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Case study ✔
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Report ✔
|
|
|
|
Period 1 Credits 6,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 10 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
| Other evaluation method during teaching period | 30 % |
|
| Other | Overall evaluation of the group assignments on the basis of an oral in-class presentation and a related paper/handout of this presentation. Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
| Transfer of partial marks within the academic year | ✔ |
|
|
|
|
|
| Written exam | 60 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
|
|
| Use of study material during evaluation | ✔ |
|
| Explanation (English) | All non-digital printed material is allowed, including a non-scientific calculator |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The written exam for 60% is comparable to the exam of the first exam chance. In case you have to redo the 40% assignments, an individual paper assignment will be formulated. |
|
|
|
|
|
| Compulsory course material |
| |
The compulsory reader contains about 20 scientific and business articles that will be studied and are study material for the exam. The content of this reader will be communicated at the outset of the course. All articles of this reader can be retrieved as .pdf file from the electronic databases of the library or will be forwarded through the course site in Blackboard. Next to the compulsory reader, we will deal with several case studies. The case studies will be uploaded on the course site in Blackboard. No hard copy of the cases will be published. |
|
|
|
|
|
1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
|
| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
|