Markstrat simulation game (2879)
  
Coordinating lecturer :Prof. dr. Sara LEROI-WERELDS 
  
Member of the teaching team :Mevrouw Klara VROLIX 

Language of instruction : English
Credits: 3,0
  
Period: semester 1 (3sp)
  
2nd Chance Exam1: Yes
  
Final grade2: Numerical
 
Exam contract: not possible
Transitional curriculum
 
Sequentiality
 
   No sequentiality

Prerequisites

The student understands what segmenting – targeting – positioning means and can explain these concepts based on a specific organisation.

The student understands what the marketingmix means and can explain it based on a specific organisation.


Content

This concerns a transition curriculum. No contact sessions are provided. The student is only required to participate in the evaluation.

The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.

More information about the game:https://web.stratxsimulations.com/simulation/strategic-marke ting-simulation/

 

 


Organisational and teaching methods
Organisational methods  
Business game ✔  
Collective feedback moment ✔  
Lecture ✔  
Self-study assignment ✔  
Small group session ✔  


Evaluation

Semester 1 (3,00sp)

Evaluation method
Written evaluation during teaching period50 %
Report✔
Oral evaluation during teaching period30 %
Presentation✔
Other evaluation method during teaching period20 %
Other Peer evaluation, process and attitude
Evaluation conditions (participation and/or pass)✔
Conditions Attendance is required for practice sessions, feedback sessions, and presentations.
Consequences Unauthorized absence during one or more sessions results in an 'A' as a final result.

Second examination period

Evaluation second examination opportunity different from first examination opprt
Yes
Explanation (English)The student can only participate if he/she participated in the game, the
assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%)
 

Compulsory course material
 

Markstrat Participant Handbook + Course Manual (available on Blackboard)
 

Remarks
 

This concerns a transition curriculum. No contact sessions are provided. The student is only required to participate in the evaluation.


Learning outcomes
  EC = learning outcomes      DC = partial outcomes      BC = evaluation criteria  
Offered inTolerance3
2nd Master of Business Engineering - Marketing Intelligence J
Exchange Programme Business Economics J
Master Business Economics - minor Marketing J
Master of Business Administration - Marketing Management J
Master of Management International Marketing Strategy J
Master of Teaching in Economics cluster marketing J
master TEW-MAR J



1   Education, Examination and Legal Position Regulations art.12.2, section 2.
2   Education, Examination and Legal Position Regulations art.15.1, section 3.
3   Education, Examination and Legal Position Regulations art.16.9, section 2.