| Language of instruction : English |
| Exam contract: not possible |
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Sequentiality
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No sequentiality
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| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Bridging Programme Master of Management | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | No | Numerical |  |
| Preparation Programme Master of Management | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | No | Numerical | |
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This course takes an external (business) perspective on organisation and management. Given the learning goals the emphasis is on the understanding of:
- The external environment, industry or ecosystem, including the relevant stakeholders, in which a firm is operating and embedded
- Customer behaviour and customer insight
- Sustainable value creation strategies
- Market positioning and business strategies of firms and business units
- Supply chains and distribution systems in which firms create value
- Innovation of products and services
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Lecture ✔
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Self-study assignment ✔
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Small group session ✔
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Period 1 Credits 6,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 5 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Oral evaluation during teaching period | 15 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Written exam | 80 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Multiple-choice questions | ✔ |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | The student must obtain at least tolerable grade (minimum 8/20) for each part of the evaluation to be recieve a tolerable score. |
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| Consequences | If the student does not obtain at least a tolerable score for all parts of the evaluation, the maximum obtainable grade for the course will be a 7/20. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Compulsory textbooks (bookshop) |
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Foundations of Marketing,Fahy and Jobber,7/e,McGraw-Hill,9781526849007,Kindle Ebook available as well |
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| Previously purchased compulsory textbooks |
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Foundations of Marketing,Fahy and Jobber,6/e,McGraw-Hill,9781526847348,2021 |
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| Exchange Programme Business Economics | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
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| |
|
|
This course takes an external (business) perspective on organisation and management. Given the learning goals the emphasis is on the understanding of:
- The external environment, industry or ecosystem, including the relevant stakeholders, in which a firm is operating and embedded
- Customer behaviour and customer insight
- Sustainable value creation strategies
- Market positioning and business strategies of firms and business units
- Supply chains and distribution systems in which firms create value
- Innovation of products and services
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
Period 1 Credits 6,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 5 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
| Oral evaluation during teaching period | 15 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
| Written exam | 80 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The student must obtain at least tolerable grade (minimum 8/20) for each part of the evaluation to be recieve a tolerable score. |
|
|
|
| Consequences | If the student does not obtain at least a tolerable score for all parts of the evaluation, the maximum obtainable grade for the course will be a 7/20. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
|
|
| Compulsory textbooks (bookshop) |
| |
Foundations of Marketing,Fahy and Jobber,7/e,McGraw-Hill,9781526849007,Kindle Ebook available as well |
|
|
| Previously purchased compulsory textbooks |
| |
Foundations of Marketing,Fahy and Jobber,6/e,McGraw-Hill,9781526847348,2021 |
|
|
|
|
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1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
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| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
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