Applications of customer centricity (5080) |
| Language of instruction : English |
| Credits: 6,0 | | | | | Period: semester 2 (6sp) | | | | | 2nd Chance Exam1: Yes | | | | | Final grade2: Numerical |
| | | Exam contract: not possible |
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Sequentiality
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Mandatory sequentiality bound on the level of programme components
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Group 508025 |
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Following programme components must have been included in your study programme in a previous education period
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Customer centricity & digital experience (5079)
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12.0 stptn |
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Following programme components must have been included in your study programme in a previous education period:
“Customer Centricity and Digital Experience” or “Advanced Topics in Marketing Intelligence”
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This course builds on the course Customer Centricity and Digital Experience and provides practical hands-on applications. Specifically, we focus on various applications related to understanding customers and using these insights to optimize the customer experience.
In this course, students learn how to obtain a clear and profound understanding of customers and to use this knowledge to provide strategic recommendations in order to support customer centricity and enhance customers’ experiences and relationships.
In addition, students have the opportunity to obtain real-life experience with Hubspot (CRM platform) as well as Web Analytics (e.g. Google Analytics), providing them with valuable skills to optimize digital customer experiences.
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Small group session ✔
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Case study ✔
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Group work ✔
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Paper ✔
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Presentation ✔
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Workshop ✔
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Semester 2 (6,00sp)
| Evaluation method | |
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| Written evaluaton during teaching periode | 35 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of grade only when the student obtained at least a pass grade. |
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| Oral evaluation during teaching period | 35 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of grade only when the student obtained at least a pass grade. |
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| Written exam | 30 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of grade only when the student obtained at least a pass grade. |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | A student must obtain a tolerable exam result (≥8/20) on each part of the evaluation in order to pass the course. |
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| Consequences | A student who obtains a non-tolerable mark (<8/20) on one or more parts of the evaluation will receive a final result of ‘Fail’ on this course. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Explanation (English) | Group assignments will be replaced by individual assignments. |
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| Compulsory course material |
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Course material (e.g., cases, tutorials) available on Blackboard |
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Learning outcomes Master of Business Administration
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- EC
| EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| EC 02:The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit) | - EC
| EC 05: The holder of the degree communicates clearly and correctly in writing and orally in both the language of instruction and at least one other language, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills) | - EC
| EC 13: The holder of the degree is able to answer complex management questions in a critical and academically grounded way, taking into account different management domains. (Problem-solving capacity) | - EC
| EC 14: The holder of the degree is able to apply in-depth academic insights from organisational and management sciences and relevant supporting and/or related disciplines in the analysis of such concrete questions of business management and formulate recommendations. (Problem-solving capacity) | - EC
| EC 15: The holder of the degree applies a creative mindset to generate opportunities that create value for an organisation, society or the field of organisational and management sciences. |
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Master of Business Economics
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- EC
| EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| EC 02: The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit) | - EC
| EC 05: The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills) | - EC
| EC 13: The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity) | - EC
| EC 14: The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity) | - EC
| EC 15: The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| EC 16: The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| EC 17: The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
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Master of Business and Information Systems Engineering
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- EC
| EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| EC 02: The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit) | - EC
| EC 05: The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills) | - EC
| EC 13: The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of business and IT problems. (Problem-solving capacity) |
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Master of Business Engineering
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- EC
| EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| EC 02: The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit) | - EC
| EC 05: The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills) | - EC
| EC 13: The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) | - EC
| EC 17: The holder of the degree evaluates technological innovations from a business and social perspective. (Programme-specific competencies) |
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Master of Management
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- EC
| EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit) | - EC
| EC 02: The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| EC 03: The holder of the degree actively monitors developments in business administration and business practice. (Self-direction and entrepreneurial spirit) | - EC
| EC 05: The holder of the degree communicates clearly and correctly in English in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills) | - EC
| EC 13: The holder of the degree is able to formulate, analyze, and answer complex management issues within a VUCA world from a systems perspective, providing innovative and scientifically grounded recommendations using strategic and conceptual perspectives. | - EC
| EC 14: The holder of the degree is able to substantiate management proposals and organizational strategy in an evidence-based way by applying management theories and models, with specific attention to the fundamentals: managing people, projects, processes, and organizations. (Problem solving abilities) | - EC
| EC 15: The holder of the degree is able to formulate strategic solutions to create organizational value. (Programme specific competences) |
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
| Offered in | Tolerance3 |
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2nd Master of Business Engineering - Marketing Intelligence
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J
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Exchange Programme Business Economics
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J
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Specialisatie Customer Centricity in a Digital World verplicht
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J
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1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.15.1, section 3. |
3 Education, Examination and Legal Position Regulations art.16.9, section 2.
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