Managing digital transformation (5090)
  
Coordinating lecturer :Prof. dr. Wim VANHAVERBEKE 

Language of instruction : English
Credits: 6,0
  
Period: semester 2 (6sp)
  
2nd Chance Exam1: Yes
  
Final grade2: Numerical
 
Exam contract: not possible
 
Sequentiality
 
   Mandatory sequentiality bound on the level of programme components
 
 
  Following programme components must have been included in your study programme in a previous education period
    Strategic innovation (5089) 12.0 stptn
 

Content

This concerns a transition curriculum. No contact sessions are provided. The student is only required to participate in the evaluation.

Digital transformation involves a radical rethinking of how an organization uses technology in pursuit of new revenue streams or new business models. And it also requires cross-departmental collaboration in pairing business-focused philosophies with rapid application development models.This can include the creation of new digital business units or digital acquisitions. Sometimes the new business models can lead to ventures in adjacent markets or new industries.Digital transformationis the integration ofdigitaltechnology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.

 

We will examine in detail digital platforms model as one specific type of digital transformation that is disrupting several businesses nowadays. We will focus on networks as the underlying power of platforms, their architecture, how they disrupt and transform traditional industries, the way companies can monetize on platforms, the need for openness, and the governance and strategy to make a platform successful. All platforms have an ecosystem with the same basic structure, comprising four types of players. The owners of platforms control their intellectual property and governance. Providers serve as the platforms interface with users. Producers create their offerings, and consumers use those offerings.

 

Profitability in traditional businesses is determined by the five forces model developed by Michael porter. However, the five forces model doesn t factor in digital platforms. The five forces model regards external forces as something to combat by building barriers against them. In digital platforms external forces can add value to the platform business. Thus the power of suppliers and customers may be viewed as an asset on platforms. Therefore, understanding when external forces either add or extract value in an ecosystem is central to platform strategy.

 


Organisational and teaching methods
Organisational methods  
Lecture ✔  


Evaluation

Semester 2 (6,00sp)

Evaluation method
Oral evaluation during teaching period20 %
Transfer of partial marks within the academic year✔
Debat✔
Open questions✔
Oral exam80 %
Open questions✔

Second examination period

Evaluation second examination opportunity different from first examination opprt
No
 

Compulsory textbooks (bookshop)
 

No compulsory textbooks for this course
 

Compulsory coursebooks (printed by bookshop)
 

No compulsory course books
 

Compulsory course material
 

The course outline will be summarized into a syllabus which will be available on Blackboard.

Cases and readings will also be available on Blackboard.
 

Recommended reading
 

Platform revolution,Parker, Van Alstybe, Choudary,W.W. Norton @ Company,9780393249132

Driving digital strategy,Sunil Gupta,Harvard Business School Publishing,9781633692688

The digital transformation playbook,Rogers,Columbia University Press,9780231175449,Available as e-book: https://ebookcentral.proquest.com/lib/ubhasselt/detail.action?docID=4398 619&pq-origsite=summon

Leading digital,Westerman, Bonnet & McAfee,harvard Business Review Press,9781625272478

Digital to the core,Raskino & Waller,Gartner,9781629560731,Available as e-book: https://www.taylorfrancis.com/books/mono/10.4324/9781315230412/digital-c ore-mark-raskino-graham-waller
 

Recommended course material
 

Cases, extra reading material (both articles and online readings) will be available on Blackboard

Extra Recommended literature:

•Adner R. (2012). The Wide Lens: A New Strategy for Innovation. London, UK: Penguin.

•Adner R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1): 39–58.

•Furr, N., & Shipilov, A. (2018). Building the right ecosystem for innovation. MIT Sloan Management Review, 59(4), 59-64.

•Jacobides, M., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39, 2255-2276.

•Jacobides, M. (2019). In the ecosystem economy: What is your strategy?, Harvard Business Review, September-October.

•Kapoor, R. (2018). Ecosystems: Broadening the locus of value creation, Journal of Organization Design, 7(1), 1-16.

•Shipilov, A. & Gawer, A. (2020). Integrating Research on Inter-Organizational Networks and Ecosystems, Academy of Management Annals.


Learning outcomes
Master of Business Administration
  •  EC 

    • EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)

     

  •  EC 

    • EC 02:The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)

     

  •  EC 

    • EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)

     

  •  EC 

    • EC 05: The holder of the degree communicates clearly and correctly in writing and orally in both the language of instruction and at least one other language, in a business and academic context, if necessary supplemented with visual support. (Communication)

  •  EC 

    • EC 08: The holder of the degree shows autonomy in implementing scientific research methods. (Research skills)

     

  •  EC 

    • EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results.  (Research skills)

     

  •  EC 

    • EC 10: The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness)

     

  •  EC 

    • EC 11: The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness)

  •  EC 

    • EC 13: The holder of the degree is able to answer complex management questions in a critical and academically grounded way, taking into account different management domains. (Problem-solving capacity)

  •  EC 

    • EC 14: The holder of the degree is able to apply in-depth academic insights from organisational and management sciences and relevant supporting and/or related disciplines in the analysis of such concrete questions of business management and formulate recommendations. (Problem-solving capacity)

  •  EC 

    • EC 15: The holder of the degree applies a creative mindset to generate opportunities that create value for an organisation, society or the field of organisational and management sciences.

  •  EC 

    • EC 16: The holder of the degree develops a plan of action for business or civic challenges, while taking into account potential risks and uncertainties.

  •  EC 

    • EC 17: The holder of the degree manages the necessary (im)material resources to provide well-sustained advice for business or civic challenges.

 
Master of Business Economics
  •  EC 

    • EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)

     

  •  EC 

    • EC 02: The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 05: The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)

  •  EC 

    • EC 06: The holder of the degree shows autonomy in conducting a literature study. (Research skills)

  •  EC 

    • EC 08: The holder of the degree shows autonomy in implementing scientific research methods. (Research skills)

  •  EC 

    • EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills)

  •  EC 

    • EC 10: The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness)

  •  EC 

    • EC 11: The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national policy and business context. (Stakeholder awareness)

  •  EC 

    • EC 13: The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity)

  •  EC 

    • EC 14: The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity)

  •  EC 

    • EC 15: The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity)

  •  EC 

    • EC 16: The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies)

  •  EC 

    • EC 17: The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies)

 
Master of Business and Information Systems Engineering
  •  EC 

    • EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 02: The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 05: The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)

  •  EC 

    • EC 06: The holder of the degree shows autonomy in conducting a literature study. (Research skills)

  •  EC 

    • EC 08: The holder of the degree shows autonomy in implementing scientific research methods. (Research skills)

  •  EC 

    • EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results.  (Research skills)

  •  EC 

    • EC 10: The holder of the degree integrates the perspective of stakeholders in optimising complex business processes. (Stakeholder awareness)

  •  EC 

    • EC 11: The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national context. (Stakeholder awareness)

  •  EC 

    • EC 13: The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of business and IT problems. (Problem-solving capacity)

  •  EC 

    • EC 15: The holder of the degree analyses, improves and monitors technological and business processes using data and IT to make a positive contribution to the functioning of an organisation. (Programme-specific competencies)

  •  EC 

    • EC 17: The holder of the degree designs innovative business models that exploit the potential of data and IT. (Programme-specific competencies)

 
Master of Business Engineering
  •  EC 

    • EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 02: The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 03: The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 05: The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)

  •  EC 

    • EC 06: The holder of the degree shows autonomy in conducting a literature study. (Research skills)

  •  EC 

    • EC 08: The holder of the degree shows autonomy in implementing scientific research methods. (Research skills)

  •  EC 

    • EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results.  (Research skills)

  •  EC 

    • EC 10: The holder of the degree integrates the perspective of stakeholders in optimising complex business processes. (Stakeholder awareness)

  •  EC 

    • EC 11: The holder of the degree formulates proposals for operational improvements, taking account of the regional and/or (inter)national context. (Stakeholder awareness)

  •  EC 

    • EC 13: The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity)

  •  EC 

    • EC 15: The holder of the degree can identify, optimise and manage complex technological and business processes in an organisation in light of its strategic goals. (Programme-specific competencies)

  •  EC 

    • EC 17: The holder of the degree evaluates technological innovations from a business and social perspective. (Programme-specific competencies)

 
Master of Management
  •  EC 

    • EC 01: The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 02: The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 03: The holder of the degree actively monitors developments in business administration and business practice. (Self-direction and entrepreneurial spirit)

  •  EC 

    • EC 05: The holder of the degree communicates clearly and correctly in English in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)

     

  •  EC 

    • EC 06: The holder of the degree shows autonomy in conducting a literature review. (Research skills)

     

  •  EC 

    • EC 08: The holder of the degree shows autonomy in implementing scientific research methods. (Research skills)

     

  •  EC 

    • EC 09: The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results.  (Research skills)

     

  •  EC 

    • EC 10: The holder of the degree integrates the perspective of intern and extern stakeholders when making decisions in an organizational context. (Stakeholder awareness)

     

  •  EC 

    • EC 11: The holder of the degree formulates proposals for the improvement of business processes in an international context, taking into account the broader societal framework in which businesses operate, including environmental factors and relevant stakeholders. (Stakeholder awareness)

     

  •  EC 

    • EC 13: The holder of the degree is able to formulate, analyze, and answer complex management issues within a VUCA world from a systems perspective, providing innovative and scientifically grounded recommendations using strategic and conceptual perspectives.

     

  •  EC 

    • EC 14: The holder of the degree is able to substantiate management proposals and organizational strategy in an evidence-based way by applying management theories and models, with specific attention to the fundamentals: managing people, projects, processes, and organizations. (Problem solving abilities)

     

  •  EC 

    • EC 15: The holder of the degree is able to formulate strategic solutions to create organizational value. (Programme specific competences)

     

  •  EC 

    • EC 16: The holder of the degree is able to make use of managerial skills to achieve societal and management objectives.(Programme specific competences)

 
  EC = learning outcomes      DC = partial outcomes      BC = evaluation criteria  
Offered inTolerance3
Exchange Programme Business Economics J
Specialisatie Strategic Innovation Management verplicht J



1   Education, Examination and Legal Position Regulations art.12.2, section 2.
2   Education, Examination and Legal Position Regulations art.15.1, section 3.
3   Education, Examination and Legal Position Regulations art.16.9, section 2.