| Language of instruction : English |
| Exam contract: not possible |
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Sequentiality
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Mandatory sequentiality bound on the level of programme components
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For following programme components you must have acquired a credit certificate, exemption, already tolerated unsatisfactory grade or selected tolerable unsatisfactory grade.
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Quantitative Analysis (3911)
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6,0 stptn |
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Following programme components must have been included in your study programme up till now.
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Research methodology (1622)
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3,0 stptn |
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| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Master of Management International Marketing Strategy | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical |  |
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| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree shows autonomy in drawing up a research plan. (Research skills) | - EC
| The holder of the degree shows autonomy in implementing scientific research methods. (Research skills)
| - EC
| The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills)
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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This hands-on course will address the issue of how to organize, plan and execute market(ing) research projects. The student will learn the fundamentals of doing valid research in the domain of marketing, and a number of highly relevant analytical techniques, and in a hands-on project, they will design, conduct and report a marketing research project. The detailed objectives are:
1. To obtain a detailed understanding of the stages involved in conducting research.
2. To get an overview of the various research designs available
3. Deciding which research design/approach is most appropriate for the situation at hand.
4. To obtain an understanding of some main statistical techniques available for analyzing the data obtained via marketing research.
5. Deciding which statistical technique is most appropriate for solving the research questions at hand.
6. Drawing conclusions from your research and summarize the most important findings.
Approach
In a combination of theory sessions and associated practice classes, the students will learn both the methodological foundations, essential analytical tools, and the practice of doing marketing research.
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Lecture ✔
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Practical ✔
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Project ✔
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Self-study assignment ✔
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Period 1 Credits 6,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 25 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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| Oral evaluation during teaching period | 5 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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| Written exam | 70 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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| Multiple-choice questions | ✔ |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
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| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
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| Prerequisites |
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Basic understanding of Marketing. |
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| Compulsory textbooks (bookshop) |
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Marketing Research: An Applied Approach,Malhotra, N.K. & Birks, D.F,latest European edition |
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| Master Business Economics - minor Marketing | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
| master TEW-MAR | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
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| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree shows autonomy in drawing up a research plan. (Research skills) | - EC
| The holder of the degree shows autonomy in implementing scientific research methods. (Research skills) | - EC
| The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
This hands-on course will address the issue of how to organize, plan and execute market(ing) research projects. The student will learn the fundamentals of doing valid research in the domain of marketing, and a number of highly relevant analytical techniques, and in a hands-on project, they will design, conduct and report a marketing research project. The detailed objectives are:
1. To obtain a detailed understanding of the stages involved in conducting research.
2. To get an overview of the various research designs available
3. Deciding which research design/approach is most appropriate for the situation at hand.
4. To obtain an understanding of some main statistical techniques available for analyzing the data obtained via marketing research.
5. Deciding which statistical technique is most appropriate for solving the research questions at hand.
6. Drawing conclusions from your research and summarize the most important findings.
Approach
In a combination of theory sessions and associated practice classes, the students will learn both the methodological foundations, essential analytical tools, and the practice of doing marketing research.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Practical ✔
|
|
|
|
Project ✔
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|
|
Self-study assignment ✔
|
|
|
|
Period 1 Credits 6,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 25 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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|
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|
| Oral evaluation during teaching period | 5 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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| Written exam | 70 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
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|
|
| Multiple-choice questions | ✔ |
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|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
|
|
| Prerequisites |
| |
Basic understanding of Marketing. |
|
|
| Compulsory textbooks (bookshop) |
| |
Marketing Research: An Applied Approach,Malhotra, N.K. & Birks, D.F,latest European edition |
|
|
|
|
|
| Exchange Programme Business Economics | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
|
| |
|
|
This hands-on course will address the issue of how to organize, plan and execute market(ing) research projects. The student will learn the fundamentals of doing valid research in the domain of marketing, and a number of highly relevant analytical techniques, and in a hands-on project, they will design, conduct and report a marketing research project. The detailed objectives are:
1. To obtain a detailed understanding of the stages involved in conducting research.
2. To get an overview of the various research designs available
3. Deciding which research design/approach is most appropriate for the situation at hand.
4. To obtain an understanding of some main statistical techniques available for analyzing the data obtained via marketing research.
5. Deciding which statistical technique is most appropriate for solving the research questions at hand.
6. Drawing conclusions from your research and summarize the most important findings.
Approach
In a combination of theory sessions and associated practice classes, the students will learn both the methodological foundations, essential analytical tools, and the practice of doing marketing research.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Practical ✔
|
|
|
|
Project ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Period 1 Credits 6,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 25 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
| Oral evaluation during teaching period | 5 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Transfer of partial marks only when the student obtained at least a pass grade. |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
|
|
| Prerequisites |
| |
Basic understanding of Marketing. |
|
|
| Compulsory textbooks (bookshop) |
| |
Marketing Research: An Applied Approach,Malhotra, N.K. & Birks, D.F,latest European edition |
|
|
|
|
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1 examination regulations art.1.3, section 4. |
| 2 examination regulations art.4.7, section 2. |
3 examination regulations art.2.2, section 3.
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| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
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