| Language of instruction : English |
| | | Exam contract: not possible |
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Sequentiality
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No sequentiality
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Change the language, year or choose another item in the dropdown list if it is available.
| Degree programme | | Study hours | Credits | P1 SBU | P1 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Master of Management International Marketing Strategy | Compulsory | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical |  |
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| | | Learning outcomes |
- EC
| The holder of the degree shows initiative and take responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree is able to address complex management issues from a strategic and conceptual perspective by adapting and applying management paradigms in general, and in particular paradigms from their specialization. (Problem solving capacity) | - EC
| The holder of the degree is able to substantiate the strategic policy choices of an organization in an evidence-based way by applying management theories in general, and in particular theories from their specialization. (Problem solving abilities) |
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
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Collective feedback moment ✔
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Lecture ✔
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Presentation ✔
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Self-study assignment ✔
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Small group session ✔
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Group work ✔
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Presentation ✔
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Simulation Game ✔
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Period 1 Credits 3,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 50 % |
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| Oral evaluation during teaching period | 30 % |
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| Other evaluation method during teaching period | 20 % |
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| Other | Peer evaluation, process and attitude |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
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| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
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| Prerequisites |
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The student understands the basic principles of marketing including the marketingmix and segmenting-targeting-positioning. |
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| Compulsory course material |
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Markstrat Participant Handbook + Course Manual (available on Blackboard) |
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| Exchange Programme Business Economics | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
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|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
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Collective feedback moment ✔
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Lecture ✔
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Presentation ✔
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Self-study assignment ✔
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Small group session ✔
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Group work ✔
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Presentation ✔
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Simulation Game ✔
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Period 1 Credits 3,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 50 % |
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| Oral evaluation during teaching period | 30 % |
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| Other evaluation method during teaching period | 20 % |
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| Other | Peer evaluation, process and attitude |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
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| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
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| Prerequisites |
| |
The student understands the basic principles of marketing including the marketingmix and segmenting-targeting-positioning. |
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
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|
|
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| Master of Business Administration - Marketing Management | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
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| | | Learning outcomes |
- EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree is able to answer complex management questions from a practice-oriented perspective with respect to the functional areas of management. (Problem-solving capacity)
| - EC
| The holder of the degree is able to apply in-depth insights from organisational and management sciences and relevant supporting and/or related disciplines in the analysis of such concrete questions of business management. (Problem-solving capacity) | - EC
| The holder of the degree relates advanced insights derived from concepts, principles and argumentation methods in the chosen specialisation to the general business framework and provides scientifically substantiated advice on the basis of such knowledge and insights. (Problem-solving capacity)
| - EC
| On the basis of advanced insights and skills with regard to the chosen specialisation, the holder of the degree formulates and defends substantiated advice on strategic policy decisions with a view to translating them to the tactical level. (Programme-specific competencies)
| - EC
| The holder of the degree implements an organisation’s strategic policy choices using entrepreneurial and management skills. (Programme-specific competencies)
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
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Collective feedback moment ✔
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Lecture ✔
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Presentation ✔
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Self-study assignment ✔
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Small group session ✔
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Group work ✔
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Presentation ✔
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Simulation Game ✔
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Period 1 Credits 3,00
| Evaluation method | |
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| Written evaluaton during teaching periode | 50 % |
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| Oral evaluation during teaching period | 30 % |
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| Other evaluation method during teaching period | 20 % |
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| Other | Peer evaluation, process and attitude |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
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|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
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|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Prerequisites |
| |
The student understands the basic principles of marketing including the marketingmix and segmenting-targeting-positioning. |
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| Master Business Economics - minor Marketing | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
| master TEW-MAR | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity) | - EC
| The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity) | - EC
| The holder of the degree is able to apply in-depth insights and argumentation methods from business science and relevant supporting and/or related disciplines in solving strategic policy issues. (Problem-solving capacity) | - EC
| The holder of the degree is able to develop and adapt an organisation’s strategic policy with a view to creating value for the business and/or society. (Programme-specific competencies) | - EC
| The holder of the degree is able to respond to changing environmental factors that have an impact on an organisation and its policy. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Presentation ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Simulation Game ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Prerequisites |
| |
The student understands the basic principles of marketing including the marketingmix and segmenting-targeting-positioning. |
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
| 2nd Master of Business Engineering - Marketing Intelligence | Optional | 81 | 3,0 | 81 | 3,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree shows initiative and takes responsibility in order to help create value for an organisation. (Self-direction and entrepreneurial spirit) | - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) | - EC
| The holder of the degree models, designs and evaluates solutions for financial and technical business problems to support decision-making at different levels in a complex context. (Problem-solving capacity) | - EC
| The holder of the degree evaluates technological innovations from a business and social perspective. (Programme-specific competencies) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
The MARKSTRAT simulation game is used as a tool to implement marketing strategies, including brand portfolio and segmenting-targeting-positioning, as well as the operational marketing decisions resulting from these strategies. The game allows students to develop (new) marketing skills in a risk-free environment.
More information about the game: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/
|
|
|
|
|
|
|
|
|
Collective feedback moment ✔
|
|
|
|
Lecture ✔
|
|
|
|
Presentation ✔
|
|
|
|
Self-study assignment ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Simulation Game ✔
|
|
|
|
Period 1 Credits 3,00
| Evaluation method | |
|
| Written evaluaton during teaching periode | 50 % |
|
|
|
|
| Oral evaluation during teaching period | 30 % |
|
|
|
|
| Other evaluation method during teaching period | 20 % |
|
| Other | Peer evaluation, process and attitude |
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | Attendance is required for practice sessions, feedback sessions, and presentations. |
|
|
|
| Consequences | Unauthorized absence during one or more sessions results in an 'A' as a final result. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
| Explanation (English) | The student can only participate if he/she participated in the game, the assignments, the final report and the presentation
Evaluation: Individual assignment (50%) and an oral exam (50%) |
|
|
|
|
|
| Prerequisites |
| |
The student understands the basic principles of marketing including the marketingmix and segmenting-targeting-positioning. |
|
|
| Compulsory course material |
| |
Markstrat Participant Handbook + Course Manual (available on Blackboard) |
|
|
|
|
|
1 examination regulations art.1.3, section 4. |
| 2 examination regulations art.4.7, section 2. |
3 examination regulations art.2.2, section 3.
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| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
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