| Language of instruction : English |
| Exam contract: not possible |
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Sequentiality
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No sequentiality
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| Degree programme | | Study hours | Credits | P2 SBU | P2 SP | 2nd Chance Exam1 | Tolerance2 | Final grade3 | |
 | Master of Business Administration - Marketing Management | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical |  |
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| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally in both the language of instruction and at least one other language, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness)
| - EC
| The holder of the degree reflects on the conduct of business from an ethical and sustainability perspective. (Stakeholder awareness)
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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In modern economies, up to 90% of the GNP is generated by firms through service. There are firms active in pure service sectors, such as financial services, healthcare, entertainment, hospitality and tourism, logistics, consultancy, etc. However, many manufacturing firms also generate competitive advantage by the differentiation that their services create. Most classical marketing theories relate, however, to tangible products or goods, especially FMCG. The importance of developing a good understanding of service marketing and management techniques and models can therefore hardly be underestimated. Decision making in key areas, such as innovation strategy, marketing planning and marketing strategy must be based on this understanding.
After taking this course, students have a full understanding of the role of services in the economy, of classic and current theories regarding service quality, and services marketing, as well as models and techniques in managerial decision making.
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Lecture ✔
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Small group session ✔
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Group work ✔
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Presentation ✔
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Period 2 Credits 6,00
| Evaluation method | |
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| Oral evaluation during teaching period | 30 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Written exam | 70 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Multiple-choice questions | ✔ |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
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| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Compulsory textbooks (bookshop) |
| |
Services Marketing: Integrating Customer Focus Across the Firm ISE,Valarie Zeithaml, Mary-Jo Bitner, Dwayne Gremler, Martin Mende,8/e ISE,McGraw-Hill,9781266287152,January 2023: E-book available |
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| Compulsory course material |
| |
A list of articles will be made available. |
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| Master of Management International Marketing Strategy | Compulsory | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
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| | | Learning outcomes |
- EC
| The holder of the degree works in a diverse team and displays leadership skills with a view to a multidisciplinary approach to management problems. (Teamwork)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication)
| - EC
| The holder of the degree shows autonomy in analysing, interpreting, evaluating and reporting research results. (Research skills)
| - EC
| The holder of the degree formulates proposals for the improvement of business processes in an international context. (Stakeholder awareness) |
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| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
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The student is capable of reading, analyzing, and critiquing academic articles at the master's level.
The student is able to employ fundamental concepts in marketing (including but not limited to consumer behavior, consumer orientation, product, market, segmentation, positioning, branding, customer experience, value, and pricing.)
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In modern economies, up to 90% of the GNP is generated by firms through service. There are firms active in pure service sectors, such as financial services, healthcare, entertainment, hospitality and tourism, logistics, consultancy, etc. However, many manufacturing firms also generate competitive advantage by the differentiation that their services create. Most classical marketing theories relate, however, to tangible products or goods, especially FMCG. The importance of developing a good understanding of service marketing and management techniques and models can therefore hardly be underestimated. Decision making in key areas, such as innovation strategy, marketing planning and marketing strategy must be based on this understanding.
After taking this course, students have a full understanding of the role of services in the economy, of classic and current theories regarding service quality, and services marketing, as well as models and techniques in managerial decision making.
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Lecture ✔
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Small group session ✔
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Group work ✔
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|
Presentation ✔
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Period 2 Credits 6,00
| Evaluation method | |
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| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Written exam | 70 % |
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| Transfer of partial marks within the academic year | ✔ |
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| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
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| Multiple-choice questions | ✔ |
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| Evaluation conditions (participation and/or pass) | ✔ |
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| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
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|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
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Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
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| Compulsory textbooks (bookshop) |
| |
Services Marketing: Integrating Customer Focus Across the Firm ISE,Valarie Zeithaml, Mary-Jo Bitner, Dwayne Gremler, Martin Mende,8/e ISE,McGraw-Hill,9781266287152,January 2023: E-book available |
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| Compulsory course material |
| |
A list of articles will be made available. |
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| Master of Business Administration - Entrepreneurship and Management - track private | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
| Master of Business Administration - Entrepreneurship and Management - track public sector | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
| Master of Business Administration - Accountancy, Finance and Tax law | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
| Master of Business Administration - Supply Chain Management | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree applies acquired knowledge independently. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree actively monitors developments in business science and business practice. (Self-direction and entrepreneurial spirit)
| - EC
| The holder of the degree communicates clearly and correctly in writing and orally in both the language of instruction and at least one other language, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness)
| - EC
| The holder of the degree reflects on the conduct of business from an ethical and sustainability perspective. (Stakeholder awareness)
|
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
In modern economies, up to 90% of the GNP is generated by firms through service. There are firms active in pure service sectors, such as financial services, healthcare, entertainment, hospitality and tourism, logistics, consultancy, etc. However, many manufacturing firms also generate competitive advantage by the differentiation that their services create. Most classical marketing theories relate, however, to tangible products or goods, especially FMCG. The importance of developing a good understanding of service marketing and management techniques and models can therefore hardly be underestimated. Decision making in key areas, such as innovation strategy, marketing planning and marketing strategy must be based on this understanding.
After taking this course, students have a full understanding of the role of services in the economy, of classic and current theories regarding service quality, and services marketing, as well as models and techniques in managerial decision making.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Period 2 Credits 6,00
| Evaluation method | |
|
| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
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|
|
|
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|
|
| Written exam | 70 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
|
|
| Compulsory textbooks (bookshop) |
| |
Services Marketing: Integrating Customer Focus Across the Firm ISE,Valarie Zeithaml, Mary-Jo Bitner, Dwayne Gremler, Martin Mende,8/e ISE,McGraw-Hill,9781266287152,January 2023: E-book available |
|
|
| Compulsory course material |
| |
A list of articles will be made available. |
|
|
|
|
|
| Exchange Programme Business Economics | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
|
| |
|
|
In modern economies, up to 90% of the GNP is generated by firms through service. There are firms active in pure service sectors, such as financial services, healthcare, entertainment, hospitality and tourism, logistics, consultancy, etc. However, many manufacturing firms also generate competitive advantage by the differentiation that their services create. Most classical marketing theories relate, however, to tangible products or goods, especially FMCG. The importance of developing a good understanding of service marketing and management techniques and models can therefore hardly be underestimated. Decision making in key areas, such as innovation strategy, marketing planning and marketing strategy must be based on this understanding.
After taking this course, students have a full understanding of the role of services in the economy, of classic and current theories regarding service quality, and services marketing, as well as models and techniques in managerial decision making.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Period 2 Credits 6,00
| Evaluation method | |
|
| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
|
|
| Compulsory textbooks (bookshop) |
| |
Services Marketing: Integrating Customer Focus Across the Firm ISE,Valarie Zeithaml, Mary-Jo Bitner, Dwayne Gremler, Martin Mende,8/e ISE,McGraw-Hill,9781266287152,January 2023: E-book available |
|
|
| Compulsory course material |
| |
A list of articles will be made available. |
|
|
|
|
|
| master TEW-MAR | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree integrates the perspective of stakeholders when making decisions in an organizational context. (Stakeholder awareness) | - EC
| The holder of the degree is able to engage in conceptual and analytical thinking to solve strategic policy issues, drawing on business conceptual frameworks. (Problem-solving capacity) | - EC
| The holder of the degree is able to provide evidential support in formulating and justifying an organisation’s strategic policy choices. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
In modern economies, up to 90% of the GNP is generated by firms through service. There are firms active in pure service sectors, such as financial services, healthcare, entertainment, hospitality and tourism, logistics, consultancy, etc. However, many manufacturing firms also generate competitive advantage by the differentiation that their services create. Most classical marketing theories relate, however, to tangible products or goods, especially FMCG. The importance of developing a good understanding of service marketing and management techniques and models can therefore hardly be underestimated. Decision making in key areas, such as innovation strategy, marketing planning and marketing strategy must be based on this understanding.
After taking this course, students have a full understanding of the role of services in the economy, of classic and current theories regarding service quality, and services marketing, as well as models and techniques in managerial decision making.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Period 2 Credits 6,00
| Evaluation method | |
|
| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
|
|
| Compulsory textbooks (bookshop) |
| |
Services Marketing: Integrating Customer Focus Across the Firm ISE,Valarie Zeithaml, Mary-Jo Bitner, Dwayne Gremler, Martin Mende,8/e ISE,McGraw-Hill,9781266287152,January 2023: E-book available |
|
|
| Compulsory course material |
| |
A list of articles will be made available. |
|
|
|
|
|
| 2nd Master of Business Engineering - Marketing Intelligence | Optional | 162 | 6,0 | 162 | 6,0 | Yes | Yes | Numerical | |
|
| | | Learning outcomes |
- EC
| The holder of the degree communicates clearly and correctly in writing and orally, in a business and academic context, if necessary supplemented with visual support. (Communication) | - EC
| The holder of the degree applies in-depth insights from business science and relevant supporting/related disciplines in the analysis of financial and technical business problems. (Problem-solving capacity) |
|
| | EC = learning outcomes DC = partial outcomes BC = evaluation criteria |
|
|
In modern economies, up to 90% of the GNP is generated by firms through service. There are firms active in pure service sectors, such as financial services, healthcare, entertainment, hospitality and tourism, logistics, consultancy, etc. However, many manufacturing firms also generate competitive advantage by the differentiation that their services create. Most classical marketing theories relate, however, to tangible products or goods, especially FMCG. The importance of developing a good understanding of service marketing and management techniques and models can therefore hardly be underestimated. Decision making in key areas, such as innovation strategy, marketing planning and marketing strategy must be based on this understanding.
After taking this course, students have a full understanding of the role of services in the economy, of classic and current theories regarding service quality, and services marketing, as well as models and techniques in managerial decision making.
|
|
|
|
|
|
|
|
|
Lecture ✔
|
|
|
|
Small group session ✔
|
|
|
|
|
|
|
|
Group work ✔
|
|
|
|
Presentation ✔
|
|
|
|
Period 2 Credits 6,00
| Evaluation method | |
|
| Oral evaluation during teaching period | 30 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
|
|
|
| Written exam | 70 % |
|
| Transfer of partial marks within the academic year | ✔ |
|
| Conditions transfer of partial marks within the academic year | Minimally 10/20 |
|
|
|
|
|
|
| Multiple-choice questions | ✔ |
|
|
|
|
|
|
| Evaluation conditions (participation and/or pass) | ✔ |
|
| Conditions | The score of the evaluation during the education period is only taken into account if one passes (min. 10/20) the exam. |
|
|
|
| Consequences | If one does not pass the exam, the score of the exam counts as the final grade. |
|
|
|
Second examination period
| Evaluation second examination opportunity different from first examination opprt | |
|
|
|
| Compulsory textbooks (bookshop) |
| |
Services Marketing: Integrating Customer Focus Across the Firm ISE,Valarie Zeithaml, Mary-Jo Bitner, Dwayne Gremler, Martin Mende,8/e ISE,McGraw-Hill,9781266287152,January 2023: E-book available |
|
|
| Compulsory course material |
| |
A list of articles will be made available. |
|
|
|
|
|
1 Education, Examination and Legal Position Regulations art.12.2, section 2. |
| 2 Education, Examination and Legal Position Regulations art.16.9, section 2. |
3 Education, Examination and Legal Position Regulations art.15.1, section 3.
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| Legend |
| SBU : course load | SP : ECTS | N : Dutch | E : English |
|